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Building Customer Loyalty


The word "mission" often conjures up exciting scenarios: sneaking across enemy lines to storm a foe's stronghold; rescuing passengers on a sinking ship; blasting off into space to boldly go where no one has gone before.

While your job probably doesn't involve such adrenaline-pumping adventures, serving your customers every day is an exciting mission in its own right! Just think: By providing consistently excellent service, you can...

--turn a customer's miserable day into a great one
--be the reason that customers remain loyal
--help ensure your company's success

So go the extra mile for your customers. Smile when you may not feel particularly cheerful. Be caring and attentive even when a customer is tough to get along with. Take a few extra seconds to track down hard-to-find information.

If you follow these simple steps, your customer service mission will be far from impossible.